Not a rock star. But a building. The icon of 60s modernism that is Centre Point. Known, but not necessarily loved, by every Londoner. Designed by the legendary architect Richard Seifert, it’s an unashamedly modernist building conceived during a booming era of office building.
It’s long been a physical and architectural landmark - sitting on a busy junction where the rich texture of Soho, Covent Garden and Fitzrovia meet. Revered and reviled in equal measure, after 50 years it would take a radical vision to unlock the true potential of Centre Point as a new destination that resonated with citizens and travellers alike.
Almacantar set forth with just such a vision. Not only to reinvent the tower as a mixed use residential development, but to do it around a completely new public space. A bold idea to reinvent the perception of place.
We were part of their team from the early stages of the project to help communicate the vision to a wide team of stakeholders.